MARKET INTELLIGENCE
Modern Buyers, New Rules: 5 Consumer Shifts Every Brand Must Adapt To
Published: July 1, 2025
5 Ways Consumer Purchasing Has Changed in 2025
Consumer behavior is evolving rapidly, reshaping distribution and engagement strategies across all channels.
📱 Omni-Channel Expectation: Seamless experiences across platforms are now mandatory
🌱 Sustainability Priority: Ethical consumption driving purchasing decisions
🚀 Tech-Driven Convenience: AI personalization and same-day delivery set new standards
🎥 Influencer Discovery: Short-form video dominating product awareness
💡 Value Over Impulse: Inflation is pushing consumers toward quality and durability
What changes have you noticed in your shopping habits?
