on
SUCCESS STORIES
Omo by Unilever
Breaking Into a Dominated Category, International Expansion to a new EU Market
Omo by Unilever
Breaking Into a Dominated Category, International Expansion to a new EU Market
PROJECT SUMMARY
Launching Omo exclusively on Amazon Germany meant entering a saturated, low-loyalty market dominated by established giants like Ariel and Persil. Komerz deployed a challenger brand strategy rooted in agile content, localised messaging, and early demand generation to differentiate and win consumer trust. Optimised Brand Growth by Komerz:
100
%
100% ↑ Review Growth with 5★ avg. – reinforcing quality through social proof
#
2
Built brand awareness through sponsored search and display campaigns
#
3
Omnichannel asset creation for potential offline and DTC scale-up
#
4
Accelerated organic discovery through brand-led campaigns and influencer touchpoints
#
5
Strategic GTM for Amazon-exclusive launch in hyper-competitive detergent category in Germany
Let's Write Your Success Story
Komerz is more than a service provider—we’re your growth partner. Whether you’re launching in new markets, scaling operations, or transforming your digital strategy, our expertise, technology, and data-driven approach ensure measurable success.
See KOMERZ OS in Action
Discover how Komerz OS can streamline your operations, optimise marketing, and drive profitable growth. Our AI-powered platform provides real-time insights, predictive analytics, and full-funnel attribution to help you scale with confidence.
50+
Trusted by leading CPG Brands
5mn+
Orders fulfilled
4x
Revenue growth
40+
Retail, Digital & Online Platforms covered
20+
Countries covered and expanding
50+
Trusted by leading CPG Brands
5mn+
Orders fulfilled
4x
Revenue growth
40+
Retail, Digital & Online Platforms covered
20+
Countries covered and expanding
See KOMERZ OS in Action
Discover how Komerz OS can streamline your operations, optimise marketing, and drive profitable growth. Our AI-powered platform provides real-time insights, predictive analytics, and full-funnel attribution to help you scale with confidence.
SUCCESS STORIES
Omo by Unilever
Breaking Into a Dominated Category, International Expansion to a new EU Market
Omo by Unilever
Breaking Into a Dominated Category, International Expansion to a new EU Market
PROJECT SUMMARY
Launching Omo exclusively on Amazon Germany meant entering a saturated, low-loyalty market dominated by established giants like Ariel and Persil. Komerz deployed a challenger brand strategy rooted in agile content, localised messaging, and early demand generation to differentiate and win consumer trust. Optimised Brand Growth by Komerz:
100
%
100% ↑ Review Growth with 5★ avg. – reinforcing quality through social proof
#
2
Built brand awareness through sponsored search and display campaigns
#
3
Omnichannel asset creation for potential offline and DTC scale-up
#
4
Accelerated organic discovery through brand-led campaigns and influencer touchpoints
#
5
Strategic GTM for Amazon-exclusive launch in hyper-competitive detergent category in Germany
Let's Write Your Success Story
Komerz is more than a service provider—we’re your growth partner. Whether you’re launching in new markets, scaling operations, or transforming your digital strategy, our expertise, technology, and data-driven approach ensure measurable success.
See KOMERZ OS in Action
Discover how Komerz OS can streamline your operations, optimise marketing, and drive profitable growth. Our AI-powered platform provides real-time insights, predictive analytics, and full-funnel attribution to help you scale with confidence.
50+
Trusted by leading CPG Brands
5mn+
Orders fulfilled
4x
Revenue growth
40+
Retail, Digital & Online Platforms covered
20+
Countries covered and expanding
50+
Trusted by leading CPG Brands
5mn+
Orders fulfilled
4x
Revenue growth
40+
Retail, Digital & Online Platforms covered
20+
