on
SUCCESS STORIES
Beanies
Scaling Across Omni-Channel in the Flavoured Coffee Category
Beanies
Scaling Across Omni-Channel in the Flavoured Coffee Category
PROJECT SUMMARY
Beanies, known for its bold flavoured instant coffee, sought to grow beyond its strong DTC and Amazon presence into mainstream retail. In a category dominated by traditional players, Komerz enabled Beanies to scale seamlessly across digital and physical channels using an integrated omni-channel strategy. Results Delivered Across the Funnel:
+
6
Retail Expansion: Secured listings in 6+ major UK grocery and specialty retail chains, expanding nationwide shelf presence.
30
%
E-commerce Efficiency: Delivered 3× ROAS while reducing ACOS below 30%, driving profitable growth across digital platforms.
100
%
Brand Advocacy : Climbed into the top 5 within Amazon’s Flavoured Coffee category, supported by a 100% increase in reviews and strong sustained velocity.
#
4
Integrated Campaigns : Executed full-funnel activations across Amazon, paid social, influencers, and in-store—driving unified brand impact.
#
5
Offline Lift : Launched exclusive bundles and seasonal SKUs, increasing shelf standout and triggering impulse purchases.
#
6
Analytics-Driven Optimisation: Linked online data with in-store sales to refine SKU mix and optimise the trade calendar in real time.
#
7
Sustained Omni-channel Growth : Enabled Beanies to evolve from a D2C niche player to a nationally recognised brand with omni-channel traction
Let's Write Your Success Story
Komerz is more than a service provider—we’re your growth partner. Whether you’re launching in new markets, scaling operations, or transforming your digital strategy, our expertise, technology, and data-driven approach ensure measurable success.
See KOMERZ OS in Action
Discover how Komerz OS can streamline your operations, optimise marketing, and drive profitable growth. Our AI-powered platform provides real-time insights, predictive analytics, and full-funnel attribution to help you scale with confidence.
50+
Trusted by leading CPG Brands
5mn+
Orders fulfilled
4x
Revenue growth
40+
Retail, Digital & Online Platforms covered
20+
Countries covered and expanding
50+
Trusted by leading CPG Brands
5mn+
Orders fulfilled
4x
Revenue growth
40+
Retail, Digital & Online Platforms covered
20+
Countries covered and expanding
See KOMERZ OS in Action
Discover how Komerz OS can streamline your operations, optimise marketing, and drive profitable growth. Our AI-powered platform provides real-time insights, predictive analytics, and full-funnel attribution to help you scale with confidence.
SUCCESS STORIES
Beanies
Scaling Across Omni-Channel in the Flavoured Coffee Category
Beanies
Scaling Across Omni-Channel in the Flavoured Coffee Category
PROJECT SUMMARY
Beanies, known for its bold flavoured instant coffee, sought to grow beyond its strong DTC and Amazon presence into mainstream retail. In a category dominated by traditional players, Komerz enabled Beanies to scale seamlessly across digital and physical channels using an integrated omni-channel strategy. Results Delivered Across the Funnel:
+
6
Retail Expansion: Secured listings in 6+ major UK grocery and specialty retail chains, expanding nationwide shelf presence.
30
%
E-commerce Efficiency: Delivered 3× ROAS while reducing ACOS below 30%, driving profitable growth across digital platforms.
100
%
Brand Advocacy : Climbed into the top 5 within Amazon’s Flavoured Coffee category, supported by a 100% increase in reviews and strong sustained velocity.
#
4
Integrated Campaigns : Executed full-funnel activations across Amazon, paid social, influencers, and in-store—driving unified brand impact.
#
5
Offline Lift : Launched exclusive bundles and seasonal SKUs, increasing shelf standout and triggering impulse purchases.
#
6
Analytics-Driven Optimisation: Linked online data with in-store sales to refine SKU mix and optimise the trade calendar in real time.
#
7
Sustained Omni-channel Growth : Enabled Beanies to evolve from a D2C niche player to a nationally recognised brand with omni-channel traction
Let's Write Your Success Story
Komerz is more than a service provider—we’re your growth partner. Whether you’re launching in new markets, scaling operations, or transforming your digital strategy, our expertise, technology, and data-driven approach ensure measurable success.
See KOMERZ OS in Action
Discover how Komerz OS can streamline your operations, optimise marketing, and drive profitable growth. Our AI-powered platform provides real-time insights, predictive analytics, and full-funnel attribution to help you scale with confidence.
50+
Trusted by leading CPG Brands
5mn+
Orders fulfilled
4x
Revenue growth
40+
Retail, Digital & Online Platforms covered
20+
Countries covered and expanding
50+
Trusted by leading CPG Brands
5mn+
Orders fulfilled
4x
Revenue growth
40+
Retail, Digital & Online Platforms covered
20+
