Jonathan Barrett is CEO of Komerz OS, leading the development of an AI-powered commercial operating system connecting strategy, data, intelligence and execution. With over 27 years of experience in enterprise technology and transformation, he has held senior leadership roles at Microsoft, SAP, HP Enterprise Services, BT and Computacenter. Jonathan specialises in digital and cloud transformation, strategic partnerships and commercial operating models. At Komerz OS, he is focused on combining human expertise, commercial intelligence and agentic AI to help brands, retailers and distributors make better decisions and drive measurable growth.

Deepak plays a key role in the development of Komerz OS, bridging technology, data and commercial strategy to shape intelligent, scalable business solutions. With expertise in data science, predictive analytics, business intelligence, ERP systems, data analytics, AI-driven automation and systems integration, he combines technical knowledge with a strong understanding of business operations. He takes a collaborative, solution-driven approach to leading initiatives, connecting complex systems and translating business challenges into practical, data-driven solutions. Through his work, Deepak helps strengthen operational capabilities, influence strategic decisions and advance the vision of Komerz OS as an intelligent, integrated commercial operating system.

Nihar leads the finance function at Komerz, bringing structure, control and clarity to a fast-growing international distribution group. A Chartered Accountant with over eight years of experience in multi-entity finance across banking, multi-site retail and consumer brands, he oversees financial control, consolidation, VAT and payroll compliance, and board reporting, as well as FP&A, including budgeting, rolling forecasts and cash flow planning. Before Komerz, Nihar led management reporting for a UK retail group with revenue exceeding £30m, and his early career in banking credit shaped a rigorous approach to risk and stakeholder communication. He is passionate about pairing financial discipline with commercial insight, and particularly enjoys working alongside commercial, operations and senior leadership teams to turn complex data into practical, decision-ready insight that supports confident growth.

As UK Head of Offline Sales at Komerz, Thain leads the growth and development of offline channels across grocery, wholesale, convenience, cash & carry and HoReCa. With over 30 years of commercial experience spanning retail, FMCG and e-commerce, Thain brings a proven track record of driving profitable growth, building strategic customer partnerships and developing high-performing teams.
Passionate about helping both established and emerging brands unlock their potential in the UK market, Thain plays a key role in building Komerz into a trusted and influential brand growth partner, helping brands launch, scale and succeed across the UK retail landscape.

Expertise across all retail functions, including ecommerce, buying, merchandising, marketing, logistics, store operations, and finance, developed over a 25-year career in senior leadership roles at multinational retailers, including Selfridges, TM Lewin, Mothercare, and Blacks Leisure Group.

I have built and managed large teams and departments generating £6m–£102m annually across 45 countries, ranging from one brand at TM Lewin to over 200 brands and 30 concessions at Selfridges. My experience spans established and high-growth businesses, including TM Lewin, where my departments’ sales grew from £14m to over £50m in 2.5 years. Category experience includes fashion, F&B, H&B, appliances, and homewares.

Over the past 12 years, my focus has shifted towards ecommerce, leading ecommerce divisions and managing websites and marketplace accounts. My entrepreneurial approach drives growth through marketing, retention, conversion optimisation, and operational management. Combining buying, merchandising, and commercial skills, I am able to identify opportunities, develop and source products, and introduce new categories. Most of these products have become best sellers and market leaders in their categories.

I am the Marketing Lead at Komerz Brands, where I help shape and grow a portfolio of ambitious consumer brands. I am passionate about building purposeful brands that stand for something meaningful and create lasting connections with consumers. My background spans brand strategy, innovation, category growth, retailer engagement, and marketing operations, allowing me to balance creative thinking with commercial delivery. I enjoy bringing teams together behind a clear vision and turning strong brand propositions into sustainable business growth.

Al leads the account management, commercial and new business planning, largely for Noughty but also for other key brands across the Komerz brand portfolio. Al enjoys driving and maximising sales in the UK, Europe, US, Canada, Middle East and Australia. Al is a category and customer first planner, helping key customers win in the face paced world of Beauty and Personal Care. Al works across multiple channels such as Grocery, High Street, Discounters and International.

Gayathri brings over six years of hands-on experience within the Amazon ecosystem, with deep operational expertise across both Vendor Central and Seller Central. She has successfully managed a broad range of categories, including Grocery, BWS, Health & Personal Care, Fashion, Baby, Home & Kitchen, and Electronics.

As an Amazon account manager, Gayathri excels in developing and executing data-driven growth strategies, optimizing product performance, and improving operational efficiency. She is a recognized specialist in chargebacks and shortages, having recovered over £5 million in approvals from Amazon. Her expertise in catalogue optimization consistently drives stronger product visibility and conversion.

Gayathri is adept at cross-functional collaboration, working closely with marketing, supply chain, finance, and content teams to align account goals with overall business objectives. Her deep knowledge of Amazon policies, algorithms, and promotional tools enables her to proactively mitigate risks and seize new growth opportunities

Usama manages marketplace growth across the KOMERZ brand portfolio, combining commercial strategy, account management and data driven decision making to drive performance. With 7+ years of experience across eCommerce and marketplaces, his core expertise is Amazon, alongside broader experience across online marketplaces and retail channels. He has managed portfolios across Health and Fitness, Beauty, FMCG, Home and Kitchen and other categories across the UK, USA, EU, Gulf and Australia. Usama is particularly passionate about using data, technology and advanced AI tools such as KOS to identify opportunities, make informed commercial decisions and drive sustainable growth.

Ashmit manages social media and digital brand presence across the Komerz brand portfolio, developing social media strategies, creating engaging content, and delivering campaigns that strengthen brand identity and connect with audiences. Working across a diverse range of brands and categories, he combines creativity with strategic thinking to build meaningful digital experiences, drive engagement, and increase brand visibility. Passionate about storytelling, emerging digital trends, and innovative content creation, Ashmit enjoys bringing brands to life through compelling creative ideas that resonate with consumers, build brand awareness, and support wider business growth.

Sarah Beth leads product development for Noughty haircare and supports wider brand projects across the business. With a BSc in Cosmetic Science, she brings technical expertise across formulation development, product innovation, packaging, regulatory compliance and portfolio management. She works closely with manufacturers and commercial teams to take products from concept to launch, aligning consumer needs, brand positioning and business priorities. Combining scientific understanding with commercial insight, Sarah Beth focuses on ingredient performance and substantiated claims to develop effective, relevant products and support growth across the beauty portfolio.

A Wine & Spirits commercial leader with more than 15 years of international experience across the On-Trade and Off-Trade sectors. He has worked with leading blue-chip organisations and family-owned businesses across the UK, Ireland, the UAE, India and other global markets.
He specialises in category development, commercial strategy and market growth, with a strong track record of building sustainable business propositions, developing brands and unlocking new opportunities across diverse markets.

Dana brings extensive cross-channel operational experience to Komerz, with a strong focus on driving efficiency, optimizing processes, and delivering operational excellence. By leveraging innovative technologies and modern tools, she continuously enhances operational performance and streamlines global distribution. Her forward-thinking approach combines process improvement with technology-driven solutions to elevate efficiency, strengthen operations, and support the effective management of global distribution networks.

Morinsola supports end-to-end logistics including production planning, managing customer orders and keeping order records up to date following delivery to support the invoicing process. She enjoys bringing a practical and organised approach to Komerz operations. She is also interested in identifying opportunities to use automation to improve day-to-day processes and make operations more efficient.

Amarendra is a highly innovative marketing & communication executive with a holistic background in business management and brings a demonstrated aptitude for partnership building. He has 20 plus years of rapidly progressive experience in advertising and content creation, production execution with a demonstrated aptitude for new business, financial management and budget execution. He is skilled in leading diverse teams to deliver creative and persuasive marketing campaigns and is personable and engaging with the communication skills needed to build consensus on critical initiatives. He has worked across WPP & independent agencies and has handled some of the biggest BFSI and FMCG brands of the country.

Deepak is a seasoned business leader with over two and a half decades of cross-functional expertise across FMCG, retail distribution, and brand development in both domestic and international markets. He brings a rare combination of strategic foresight and hands-on leadership, enabling the successful design and execution of scalable commercial models, global brand launches, and high-impact market expansion initiatives. With deep category expertise across cigarettes, beverages, personal care, home care, and Packaged & gourmet foods, Deepak is known for driving growth through robust go-to-market strategies, omni-channel integration, and long-term value creation. His leadership journey spans prominent multinational corporations and high-growth ventures, including Godfrey Phillips., 3M , Moser Baer, Orangina Schweppes International, LCOMPS & Impex and McCormick , where he has consistently delivered commercial success through cross-border partnerships, portfolio development, and agile route-to-market execution. Deepak is recognized for his ability to connect vision with execution, blending operational precision with a market-first mindset to deliver sustainable business growth in dynamic and competitive environments. His core strengths lie in building high-performance teams, forging strategic alliances, and transforming complex commercial challenges into profitable opportunities. He is adept at balancing operational excellence with a market-driven approach, and is highly regarded for his ability to mobilize people, processes, and platforms toward sustainable, customer-focused outcomes.